| |
Research
Who is your target market? Would your customers look for you on the Internet? These are questions that you should be able to answer off the top of your head, but do you know how much time, on average, these potential customers spend on the Internet? Do you know what else they generally look for on the Web? Are they more or less technologically savvy?
These questions along with many more can be answered very easily by looking in the right spots. The importance of these answers aid in the design of your site as well as where you can advertise and when. There is no sense in designing a highly technological web site if your only going to confuse computer novices, or conversely a more sophisticated user might be put off by extreme simplicity. The Internet makes it easy for your customers to either love or hate your web presence. If your site takes just a few seconds too long to download, people will give up and move on to your competition. The Wheelock Group can help create just the right balance for the widest audience.
Back to Beginning | Next Page
|
