Welcome to the Wheelock Group! Offering Web Development, Custom Design, Software Development, Marketing, Promotion, Database Development, Interface Design, Strategic Planning, Consultation, and More!

Store | Client Login | Affiliates | Services | Process | Portfolio | Contact | F.A.Q. | Home


		Design This phase of the development process can also be broken down into a few different parts. Planning the entire site before going to a computer is a vital part of the creative design process. Again, important questions must be answered. Who is your target audience, what is the best way to lead them through the site, what pages are needed for complete information? Proper planning allows the designer to complete the job much faster and helps determine where expansion can take place at a later date. The functionality of your website is also greatly increased. The second step is coding. Coding is the raw HTML, CGI SCRIPTING, JAVASCRIPTING, etc. involved in creating the actual pages to be displayed across the Internet. This is basically the information your browser needs to determine the look and shape of a web page, where things go and the order in which they go in. This is the framework of your web site. The next step is developing a natural 'look' to each page of the site. Based on your current print marketing, logos, and in-house documentation a web site can be produced to match. Your site should work with other promotional efforts to keep the brand recognition and company awareness on a solid foundation. Marketing experts say that it takes six impressions of your logo or other visual material before it sinks into a person's mind. The ease of the Internet gives us the opportunity to play on this theory. Being a very visual medium, the web allows us to reinforce the visual awareness of your name and products, as well as keep your marketing tools aligned. The Wheelock Group also offers custom design work if you are looking for an origional design. Once a basic shell is created for each page of the web site, content is added. You can provide content for your web site, or we can create it for you. The Wheelock Group contracts a full staff of copywriters and editors to be sure that the site conveys its intended message. We want to create an environment that provokes the viewer to take action and lets your web site do the selling for you. That's what it's meant for. Previous Page \| Back to Beginning \| Next Page